Unlocking Innovation Culture


“Diverse perspectives & energies are the key to innovation. Understanding them will set the foundations for the constructive negotiation required in bringing an idea to life & scaling it up to reach more people.”


Many organisations interpret diversity in line with the Equality Act 2010. While this is an admirable effort to restore some very relevant issues, Future Catalyst believes diversity has a much wider meaning, which includes the consideration of diversity as set out in the Equality Act 2010, and should also include all that makes us unique, including the ways our brains are wired & the way our energies are focused.

Too often in our Research & Development work do we come across the question ‘Which is better …?’, whether that is talking about the way the office is organised or what technologies should be embedded across the organisation. The reality however is that we all have different answers & end up in total disagreement over which is better. Future Catalyst is an expert in group behaviours & dynamics, and knows the value of a focus on diversity in achieving a culture where innovation flourishes.


After years of research into the Behaviours & psychology of groups, how communities create value & the links between creating a culture of learning & innovation, Future Catalyst is proud to present its new & exciting Innovation Framework guided by Systems Thinking & inspired by both Eastern & Western philosophy. The Framework is called the 4 Energies for Innovation.

“Innovation is collective action that helps to unlock new value!”
Innovation is often mistaken for creativity. In fact innovation is more like a set of energies that either complement or compete depending on world views, beliefs, behaviours, actions & relationships. The 4 Energies for Innovation provides invaluable insight as to your energy and where it is of highest value in your organisation in helping to solve existing challenges and respond to new requirements. In today’s complex world, collaboration & innovation has become more important than ever, yet in many ways has become harder than ever to achieve! The model also helps to identify the barriers to collaboration between these energies.

How can you help us?

We are confident that the model is 70-80% transferable to support innovation across many sectors, but rely on working with business leaders & social entrepreneurs to fine-tune this model and the processes within it. If like us you are interested in innovation, we would love to hear from you about opportunities to work in partnership to develop and scale this model so more organisations committed to tackling the most difficult of social challenges can benefit from our conceptual & practical knowledge.

What unique energy do you bring to your next Innovation effort?